Weeks 3-5, 8/29/16 – 9/16/16: What is a Business Plan?

BY END OF WEEK 3:

1.  THE NAME OF THEIR BUSINESS 

2.  BUSINESS LOGO (HANDWRITTEN DRAFT)

good iPad app:

LogoScopic – Logo maker. by RoadRocks. LLC ($4.99)
https://appsto.re/us/lk-74.i

(2023 update:  recommend CANVA)

3.  EXPOSURE TO  OSTERWALDER’S 9-PART BUSINESS CANVAS

Business Model Canvas app:  I purchased Osterwalder’s Business Model Canvas app (for something like $28.99!).  That’s the app the students used on this website to make their post-it type business model canvas.  It was excellent.  Then the app was terminated (!).   Apps that are similar and highly visual:

Lean Canvas app ($2.99)  Simple, clean.  When you hover over one of the boxes based on Osterwalder’s Business Model Canvas, it will explain what the terms mean, and what to type into the box.  youtube explaining product as it applies to Uber

Based on Osterwalder’s books (good for teacher resource):

Business Model Generation

Value Proposition Design

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Follow general 2-part daily lesson plan format* of:

Part 1:  Teaching/Review of ENTREPRENEUR concepts through discussion/worksheets, videos, websites, etc.

Part 2:  Individual PRODUCT DEVELOPMENT – brainstorming, discussing entrepreneur ideas, ordering materials, writing letters/emails to people who can help their business, work on making items to sell.

*exceptions to the 2-part daily lesson plan format would be when the class has a guest speaker, or when they are making/videotaping  formal presentations to the class

Week 3, Days 1 – 5:

PART 1 Review Concepts with previous worksheets, discussion:

What is an Entrepreneur?

Write “Entrepreneur” 5X

Selling Products vs. Services

Business Model Canvas (9 parts …  what do the terms mean?)

Continue watching teen entrepreneurs (Biz Kids)  for entrepreneur/microbusiness examples/ideas.  After viewing a youtube profile on a particular teen entrepreneur, fill out the Business Model Canvas (9 parts) worksheet together.

(REALISTIC TIMING:  WATCH 1 – 2 VIDEOS PER WEEK; ANALYZE EACH VIDEO AFTERWARDS TOGETHER, AND LIST 9 COMPONENTS OF BUSINESS MODEL CANVAS ON ELMO or use the $28.99 iPad app, Business Model Toolbox).

TEACHER’S FIRST YEAR IMPLEMENTATION NOTE:  I WAS SURPRISED TO FIND MY GROUP WAS NOT INTERESTED IN SEEING MORE BIZ KIDS VIDEOS.  TO ANALYZE AND TEACH OSTERWALDER’S 9-PART BUSINESS PLAN, REVIEW AND DISCUSSED PREVIOUSLY WATCHED AND ANALYZED VIDEOS.

Biz Kids Profile: The Tie Guy

Biz Kids Profile: Snap Caps

Biz Kids Profile: The Karimkhani Sisters

Biz Kids Profile: You’re On Deck

Biz Kids Profile: Kids’ Kitchen

Biz Kids Profile: Global Connect Coffee Shop

Biz Kids Profile: Pastry Footwear

Biz Kids Profile: Food From the Hood

Biz Kids Profile: The Bikery Bakery

Biz Kids Profile: Kenny’s Lobster Roaches

Biz Kids Profile: Logan Magazine

PART 2:

Individual Product Development

  • state what product they will be making/are in the process of making
  • researching/ordering materials
  • decide and put in writing a BUSINESS NAME; sketch a LOGO (Business Model Planning Sheets)